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What do Nu Skin Enterprises’ social media style guide and video script templates, Thread Wallet’s water bottle and hand sanitizer satchel designs, Grim Reaper Broadheads mechanical assembly arm, and the Provo Community Congregational United Church of Christ’s Art Stroll event and media campaign have in common?
They’re all authentic projects from actual companies and organizations, requiring research, planning, and execution. And more interestingly, they were all accomplished by high school students in the Provo CAPS program.
For the past semester, high school students in the Provo CAPS program made authentic digital designs, software, marketing plans, and engineering projects for local businesses. The CAPS showcase hosted at Nu Skin is their night to share their work, reflect on their learning, and display their hard-earned projects.
The goal of the Provo Center for Advanced Professional Studies (CAPS) program is for “students [to solve] real problems, with real tools used by real professionals, being mentored by real employers, leading to real contributions in the professional arena.”
New and returning students worked on various projects according to the CAPS strands: Digital Design and Software Development, Business, Marketing, and Entrepreneurship, Engineering and Industrial Design, and Medicine and Health Science. Students conducted research and experimentation in each case according to their strand, organized meetings, managed workflows, and interfaced with real professionals. Students took on challenges like perfecting online advertisements, improving client’s user experiences by developing user-friendly sites, creating promotional videos, PSAs, social media and marketing assets, and developing engineered products.
For more familiar readers and Showcase visitors, you can’t help but notice that each project, scope, and execution grows more grand, intricate, and for lack of a better term, more impressive.
Companies are tasking students with complex projects that plague their industries; Nuskin, for example, designated students Theresa and Alicia to develop a style guide and video script for their distributors to use. For a company requiring the participation of a distributing body, a unified language and set of images is a big deal in creating a cohesive, honest picture of their brand. And, of course, Theresa and Alicia knocked it out of the park.
“Our challenge was to pull the corporate language from the script. We wanted to leave space for (distributors) to add their testimonies to personalize the message.”
Theresa and Alicia then reviewed their distributor video scripts and templates, each template balancing compliance standards with a dressed-down, approachable tone, each finding harmony between personable and professional.
Truthfully, all of the Provo CAPS projects visited lived outside of the realm of what was required, extending past the expected and often verging on innovation.
Provo is a unique space for new thinkers. Provo CAPS students embody the spirit of the Provo CAPS program as a space for growth and revitalization. Moreover, the Provo CAPS program is a fun way for students to springboard their careers, and it’s exciting to watch this next generation of entrepreneurs develop the skills and tools required for inevitable leadership. We’re so proud of our Provo CAPS students and instructors, and we can’t wait to see what they do next.
Learn more about Provo CAPS and to access the student application.
Special thanks and recognition goes out to Provo CAPS contributing partners and the Provo High ProStart students who provided refreshments for the event.