CAPS Students Spread Joy Marketing Historic Church Event

Crowds flocked through the Provo Community Congregational United Church of Christ halls during their annual Christmas event, taking in the holiday atmosphere with choral performances, a live nativity, bagpipers, and refreshments. Walking through the procession and listening to the performances, you might wonder how a Church put together such a rich program– and that’s where Provo CAPS comes in.

Provo Center for Advanced Professional Studies (CAPS) goal, as stated on the Provo CAPS website, is for “students [to solve] real problems, with real tools used by real professionals, being mentored by real employers, leading to real contributions in the professional arena.”

New and returning students worked on various projects according to the CAPS strands: Digital Design and Software Development, Business, Marketing, and Entrepreneurship, Engineering and Industrial Design, and Medicine and Health Science. 

This is not the first time the Provo Community Congregational United Church of Christ (PCCUCC) has presented a project to Provo CAPS. Each time, these young professionals showed creativity, professionalism, and tenacity in accomplishing their deliverables.

PCCUCC participates in the monthly Art Strolls, but their December Art Stroll event is always their most attended– and this year was their most significant event to date. For their December Art Stroll, PCCUSS called on Provo CAPS students to make their dream a reality. Students Nicole and Elizabeth managed to coordinate and market the event, and they did not disappoint.

“I planned on choirs, creche displays, entertainment, bagpipers; you name it. Luckily, I’m in choir, so I grabbed my choir,” shared Nicole, who coordinated entertainment for the event.

She emailed all elementary and high school choir teachers to ask who was interested in participating. Groups like Edgemont Elementary School, Latinos in Action, the Wasatch Chorale, the Utah Valley Interfaith Choir, Timpview High School’s Acapella, Madrigals, Sorella Voce, and Bravo choral ensembles all made appearances that evening, all thanks to her coordination. 

After organizing entertainment, Elizabeth developed a marketing campaign using its media channels to advertise the event.

“I designed and printed fliers and posters for the kiosks around downtown Provo. After delivering on the street, I created several different social media squares that highlighted unique and specific portions of the event.”

As part of their campaign, she even wrote a Press Release for the event through the Daily Herald, promoting the various groups and activities.

In the end, the church hosted several visitors over the three hours, bringing warmth and cheer to visitors throughout the night.

It’s a tremendous effort to launch an actual marketing campaign complete with Press Releases, social marketing assets, event performance coordination, and flier invites. Still, it’s an effort that Provo CAPS students take on each semester. Congratulations on a successful campaign, and a huge thank you to the Provo Community Congregational United Church of Christ for presenting our students with a pitch.

Visit the Provo CAPS webpage if you or your student is interested in enrolling in upcoming Provo CAPS programs, or if you or your business is interested in mentoring or presenting a project for our students to tackle. 

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